A slim silver stick that lives in a desk drawer, a laptop sleeve, a jersey pocket — until the work gets serious.
02 — The ritual
Thirty seconds, no gear.
Tear. Stir into 200–250 ml of water, cold or warm. No brewing, no shaker, no ceremony — unless you want one.
03 — The feeling
Calm focus, on tap.
Natural mate caffeine in balance with L‑theanine. Energy that arrives smoothly, holds steady, and lets you keep working.
0gsugar
0gfat
80mgcaffeine
6gnet wt.
As printed on the pack. Draft formulation — final formula in sensory and regulatory validation for Switzerland / EU.
Chapter 02 — What's inside
Few ingredients.Each one working.
One sachet in 200–250 ml of water. The mate stays identifiable — subtle, refined, never masked or candy-sweet. Names and roles only; the numbers live on the pack.
01The source
Yerba mate extract
Water-extracted from the leaf — the natural caffeine source, refined.
Why it's here. Mate carries caffeine within a broader profile of plant compounds. The result reads differently from coffee: present, not pushy.
02The differentiator
L-theanine
An amino acid best known from tea leaves.
Why it's here. Paired with caffeine, it is what makes Flow feel calm and wide rather than narrow and spiky.
03The support
Vitamin C
From Ceratonia extract.
Why it's here. Vitamin C contributes to the reduction of tiredness and fatigue.
04The mineral
Magnesium
As magnesium citrate — a well-dissolving form.
Why it's here. Magnesium contributes to normal psychological function and the reduction of tiredness and fatigue.
05The metabolism
Vitamins B6 & B12
Two B-vitamins, present at meaningful levels.
Why they're here. B6 and B12 contribute to normal energy-yielding metabolism.
06The restraint
Natural sweetener
Low sweetness, never candy-like. Zero sugar.
Why it's here. Just enough to round the edges — the mate stays identifiable, subtle, refined.
—The whole list
That's it.
No flavour masks. No fillers doing nothing.
The principle. Few ingredients, each one earning its place. If it doesn't work, it doesn't ship.
Scroll →
Draft formulation — final formula in sensory and regulatory validation for Switzerland / EU.
Chapter 03 — The experience
Steady,not loud.
Two curves, one afternoon. The difference between energy that performs and energy that promises.
The spikeFlow
This is the spike. Up fast, down faster.
This is Flow — it arrives, settles, and holds.
No crash. No second-guessing. Just the afternoon, available.
09:00
The deep-work block
One sachet, phone in the drawer, two hours that actually count.
14:00
The rebuild
The hour the day usually loses to the post-lunch fade. Not today.
Weekend
The long effort
Same sachet, different setting — trailhead, saddle bag, summit.
Chapter 04 — The world
Fragments of theworld we're building.
Flow launches first. Pure and Drive follow once Flow has earned its place in your routine.
Maia Mate
FLOW
Flow
Flow — the hero
Steady, not loud.
The leaf
Maia Mate
PURE
Pure
Pure — coming later
0g sugar 80mg natural caffeine Swiss premium
Maia Mate
DRIVE
Drive
Drive — coming later
Intelligent energy.
Tear. Stir. Flow.
Chapter 05 — The invitation
Enter theworld.
Flow launches in Switzerland with a limited founding batch. Waitlist members get first access, launch pricing, and a say in how Flow evolves.
CHF 22Starter · 10 sachets
CHF 36Core · 20 sachets
Your email is used only to contact you about the launch — nothing else, ever. One click and you're off the list.
